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Denison, TX | City Real Estate Market Analysis

Denison, Grayson County, Texas
City Analysis Real Estate Market TX Grayson County
Denison
Market Insight

Denison, TX Investment Potential Analysis

Market analysis for Denison, TX will appear here once data is available. This section will surface investment opportunities, risk assessments, neighbourhood trends, and local real estate insights specific to this market.

Avg. Home Value
🏠 Median residential property value in Denison.
2.31%
Property Tax Rate
🏛️ Effective property tax rate for this market.
$44,617
Avg. Household Income
💵 Average annual household income in the area.
22,697
Population
👥 Total city population estimate.
Unemployment Rate
📊 Local unemployment vs. national benchmark.

Denison, TX Real Estate Market Property Overview

  • Real estate market overview for Denison, TX, Grayson County
  • Population of 22,697
  • Average household income of $44,617
  • Property tax rate of 2.31%
  • Median resident age of 39.90

Property Details

City Denison State Texas
County Grayson Country USA
Population 22,697 Median Age 39.90
Avg. Household Income $44,617 Median Home Value N/A
Unemployment Rate N/A Property Tax Rate 2.31%
Top Industries N/A Economic Overview N/A
Coordinates 33.7672, -96.5808 Properties Listed 0

Model investment returns using Denison, TX market data as defaults

25%
5.0%
30 years
2.31%
5 years
3.0%
Down Payment Amount:$125,000
Loan Amount:$375,000
Monthly Mortgage:$2,012
Monthly Tax:$490
Total Monthly Payment:$2,502
Monthly Cash Flow:$581
Cash on Cash Return:5.6%
Cap Rate:5.0%
Debt Coverage Ratio:1.23x
IRR (5 years):8.4%
Projected Property Value:$579,637
Total Equity:$234,891
📊Monthly Payment Analysis

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💵Cash on Cash Return

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🚀Internal Rate of Return

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🏛️Property Tax Analysis

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* Calculations use Denison, TX median home value as the default purchase price. All figures are estimates only. Consult financial and legal professionals before investing.

Capital Allocation Comparison

Direct ownership vs. passive CRE platform exposure

Compare the same starting capital across two allocation paths: direct property ownership with operational responsibility, debt exposure, and single-asset concentration, versus a professionally managed REI Capital platform strategy built around institutional underwriting and a 9% target annual growth projection.

Direct Property Ownership
  • Concentrated exposure to one property and market
  • Debt service, refinancing, and rate sensitivity
  • Active leasing, vendor, and asset oversight
  • Vacancy, capex, and maintenance obligations
  • Illiquid exit process with timing risk
  • Transaction costs can compress realized returns
Projected direct ownership outcome Calculating…
VS
REI Capital Platform Exposure
  • Passive exposure without direct operator liability
  • Institutional underwriting and acquisition discipline
  • Professional asset management and reporting
  • Strategy designed to reduce single-asset concentration
  • 9% annual target growth projection for comparison
  • Curated deal flow with a passive capital framework
Projected platform exposure at 9% target Calculating…
Projected difference

Calculating the comparison…

* REI Capital Growth uses a 9% target annual growth projection for comparison only. Returns are not guaranteed and actual results may vary. Consult a financial professional before making investment decisions.

Who This Is Designed For

Built for investors evaluating passive commercial real estate exposure

REI Capital is positioned for investors who want institutional-quality underwriting, disciplined capital deployment, and real estate exposure without managing the asset directly.

Accredited Investors

Deploy capital into a professionally managed real estate strategy without taking on daily operator responsibilities.

Family Offices

Evaluate long-duration CRE exposure with an emphasis on underwriting discipline and capital preservation.

1031 Exchange Buyers

Compare direct replacement ownership against passive alternatives with reduced operational complexity.

High-Income Professionals

Access commercial real estate exposure while preserving time, focus, and liquidity for core priorities.

Where Your NOI Goes Each Month

* Distribution based on current inputs. Actual expenses may vary.

ROI Over Time: Direct Ownership vs REI Capital

* Property return uses a conservative 3.8%–4.2% annual capital appreciation assumption. REI Capital uses a 9% target projection. Returns are not guaranteed.

Deployment Scenario Analysis

Your Down Payment: Direct Ownership vs REI Capital Platform Exposure

Same starting capital. Compare a direct ownership path against passive capital deployment through REI Capital.

Direct ownership (3.8%–4.2% appreciation) REI Capital (9% target)

* "Direct ownership" shows the same down payment growing at the selected 3.8%–4.2% annual capital appreciation rate. "REI Capital" shows the same down payment growing at 9% annual target. Returns are not guaranteed.

Allocation Rationale

Why sophisticated investors choose passive CRE exposure

Direct ownership can be powerful, but it also concentrates capital, time, and execution risk into one asset. Passive CRE exposure helps investors participate in professionally managed real estate strategies while reducing the operational burden of owning the property themselves.

  • Professional underwriting before capital deployment
  • Reduced exposure to single-asset operational demands
  • Access to institutional sourcing and asset management
  • Passive framework built for long-term capital strategy
  • Clearer comparison against direct ownership costs
  • Time-efficient exposure for qualified investors
Investor Materials

A more efficient way to deploy capital

The analysis above is only the starting point. Review the REI Capital investment materials to understand the acquisition strategy, underwriting framework, risk controls, and investor onboarding process behind the 9% target projection.

  • Acquisition strategy & deal flow
  • Underwriting and risk framework
  • Platform team and execution process
  • Investor qualification and next steps
Access Investment Materials

For qualified investors · Private overview · PDF access

Investment Due Diligence For Denison, TX Income Property

Key questions for informed investment decisions

What is the overall investment potential of Denison, TX, considering its demographic and economic factors? +
Denison, TX, with a population of 22,697 and a median age of 39.9, offers a stable investment market, driven by its median household income of $44,617 and a relatively high poverty rate of 15.1%, which suggests a working-class market with potential for growth, especially in the Health Care & Social Assistance and Retail Trade industries.
How does the ethnic diversity and foreign-born rate impact the demand for housing in Denison, TX? +
The city's ethnic diversity, with 74.2% White, 14.5% Hispanic or Latino, and 2.3% American Indian and Alaska Native, combined with a foreign-born rate of 8.5%, indicates a culturally rich community that can attract a variety of residents, potentially increasing demand for housing, especially in areas with easy access to the top industries like Manufacturing and Public Administration.
What are the implications of the commute time, health insurance coverage, and poverty rate on the quality of life and tenant stability in Denison, TX? +
The 23.4-minute average commute time, high health insurance coverage rate of 88.2%, and a poverty rate of 15.1% suggest a relatively stable quality of life, with access to employment opportunities and healthcare, which can contribute to tenant stability and lower turnover rates, making it an attractive option for real estate investors.
How do the median property value, property taxes, and homeownership rate influence the real estate investment landscape in Denison, TX? +
With a median property value of $103,400 and median property taxes of $1,447, Denison, TX, offers relatively affordable investment opportunities, and the homeownership rate of 63.2% indicates a strong sense of community, which can lead to higher property appreciation and rental yields, especially when considering the top commute methods like driving alone and carpooling.
What role do the top industries and occupations play in shaping the rental market and investment potential in Denison, TX? +
The top industries, including Health Care & Social Assistance, Retail Trade, and Manufacturing, and the top occupations like Sales & Related Occupations and Office & Administrative Support Occupations, drive the local economy and create a demand for housing, particularly rental properties, which can provide investors with a stable source of income and potential for long-term appreciation, given the city's diverse economic base and relatively low poverty rate compared to other areas with similar demographics.
What are some of the best neighborhoods to live in Denison? +
Some of the best neighborhoods to live in Denison include Thompson Heights, which is known for its beautiful lake views and peaceful atmosphere. Other desirable areas tend to be in the east parts of the city, while more affordable homes are in the north regions.
What are some fun things to do in Denison? +
Denison has a variety of fun things to do, including visiting Eisenhower State Park, which offers hiking and biking trails, as well as Waterloo Lake Regional Park. You can also take a walk down Main Street, visit the Eisenhower Birthplace State Historic Site, or check out the Denison Food Truck Park.
What is the food scene like in Denison? +
The food scene in Denison is diverse and has something for everyone. From food trucks to fine dining, you can find fresh catch, whole hog, and other delicious options. Some popular restaurants include Huck's Catfish, Nicks Family Restaurant, and Rustico Fine Mexican Cuisine. There are also plenty of great food trucks and breweries, such as Say When Brewing Company.
What are the pros and cons of living in Denison? +
Denison has a lot to offer, including a low cost of living, beautiful outdoor spaces, and a rich history. However, the city also faces challenges such as a relatively low median household income and a poverty rate of 15.1%. Additionally, some areas of the city may have higher crime rates or less desirable living conditions. Overall, Denison can be a great place to live for those who value affordability, outdoor recreation, and small-town charm.
Is Denison a good place to live? +
Whether or not Denison is a good place to live depends on your individual priorities and preferences. If you value affordability, outdoor recreation, and small-town charm, Denison may be a great fit. However, if you are looking for a more urban or cosmopolitan lifestyle, you may want to consider other options. Ultimately, Denison has a lot to offer, but it's essential to weigh the pros and cons and consider what's most important to you.

Things Near Denison, TX

Metro Center Station

0.2 miles

Grand Central Market

0.4 miles

About Denison

Denison, TX is a city with a population of 22,697 and a median age of 39.9, indicating a relatively stable and established community. The median household income is $44,617, which is moderate, but the poverty rate of 15.1% suggests some risk and potential challenges for investment. The city's economy is driven by top industries such as Health Care & Social Assistance, Retail Trade, and Manufacturing, which provide a diverse range of employment opportunities. The foreign-born rate of 8.5% and ethnic diversity, with 74.2% of the population identifying as White, 14.5% as Hispanic or Latino, and 2.3% as American Indian and Alaska Native, contribute to a unique cultural landscape. The average commute time of 23.4 minutes is relatively short, and the health insurance coverage rate of 88.2% indicates a relatively high level of access to healthcare. However, the rent burden of 32.1% and median gross rent of $844 may pose some challenges for affordability. Overall, Denison, TX presents a mix of opportunities and challenges for investment, with its stable population, diverse economy, and relatively high poverty rate requiring careful consideration. The city's homeownership rate of 63.2% and median property value of $103,400 also suggest a relatively stable housing market. With a high school graduation rate of 85.3% and 23.2% of the population holding a Bachelor's degree or higher, the city has a relatively educated workforce. The GINI coefficient of 0.43 indicates a moderate level of income inequality, which may impact investment decisions. Ultimately, a thorough analysis of the city's data and trends is necessary to make informed investment decisions.

Population 22,697
Median Age 39.90
Avg. Household Income $44,617
Investor Materials

Access the REI Capital investment overview

Review the acquisition strategy, underwriting framework, risk considerations, and investor onboarding process in one private PDF.

Access Investment Materials