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Marshall, TX | City Real Estate Market Analysis

Marshall, Harrison County, Texas
City Analysis Real Estate Market TX Harrison County
Marshall
Market Insight

Marshall, TX Investment Potential Analysis

Market analysis for Marshall, TX will appear here once data is available. This section will surface investment opportunities, risk assessments, neighbourhood trends, and local real estate insights specific to this market.

Avg. Home Value
🏠 Median residential property value in Marshall.
96.00%
Property Tax Rate
🏛️ Effective property tax rate for this market.
$32,565
Avg. Household Income
💵 Average annual household income in the area.
24,173
Population
👥 Total city population estimate.
Unemployment Rate
📊 Local unemployment vs. national benchmark.

Marshall, TX Real Estate Market Property Overview

  • Real estate market overview for Marshall, TX, Harrison County
  • Population of 24,173
  • Average household income of $32,565
  • Property tax rate of 96.00%
  • Median resident age of 33.90

Property Details

City Marshall State Texas
County Harrison Country USA
Population 24,173 Median Age 33.90
Avg. Household Income $32,565 Median Home Value N/A
Unemployment Rate N/A Property Tax Rate 96.00%
Top Industries N/A Economic Overview N/A
Coordinates 32.5370, -94.3515 Properties Listed 0

Model investment returns using Marshall, TX market data as defaults

25%
5.0%
30 years
96.00%
5 years
3.0%
Down Payment Amount:$125,000
Loan Amount:$375,000
Monthly Mortgage:$2,012
Monthly Tax:$490
Total Monthly Payment:$2,502
Monthly Cash Flow:$581
Cash on Cash Return:5.6%
Cap Rate:5.0%
Debt Coverage Ratio:1.23x
IRR (5 years):8.4%
Projected Property Value:$579,637
Total Equity:$234,891
📊Monthly Payment Analysis

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💵Cash on Cash Return

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🚀Internal Rate of Return

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🏛️Property Tax Analysis

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* Calculations use Marshall, TX median home value as the default purchase price. All figures are estimates only. Consult financial and legal professionals before investing.

Capital Allocation Comparison

Direct ownership vs. passive CRE platform exposure

Compare the same starting capital across two allocation paths: direct property ownership with operational responsibility, debt exposure, and single-asset concentration, versus a professionally managed REI Capital platform strategy built around institutional underwriting and a 9% target annual growth projection.

Direct Property Ownership
  • Concentrated exposure to one property and market
  • Debt service, refinancing, and rate sensitivity
  • Active leasing, vendor, and asset oversight
  • Vacancy, capex, and maintenance obligations
  • Illiquid exit process with timing risk
  • Transaction costs can compress realized returns
Projected direct ownership outcome Calculating…
VS
REI Capital Platform Exposure
  • Passive exposure without direct operator liability
  • Institutional underwriting and acquisition discipline
  • Professional asset management and reporting
  • Strategy designed to reduce single-asset concentration
  • 9% annual target growth projection for comparison
  • Curated deal flow with a passive capital framework
Projected platform exposure at 9% target Calculating…
Projected difference

Calculating the comparison…

* REI Capital Growth uses a 9% target annual growth projection for comparison only. Returns are not guaranteed and actual results may vary. Consult a financial professional before making investment decisions.

Who This Is Designed For

Built for investors evaluating passive commercial real estate exposure

REI Capital is positioned for investors who want institutional-quality underwriting, disciplined capital deployment, and real estate exposure without managing the asset directly.

Accredited Investors

Deploy capital into a professionally managed real estate strategy without taking on daily operator responsibilities.

Family Offices

Evaluate long-duration CRE exposure with an emphasis on underwriting discipline and capital preservation.

1031 Exchange Buyers

Compare direct replacement ownership against passive alternatives with reduced operational complexity.

High-Income Professionals

Access commercial real estate exposure while preserving time, focus, and liquidity for core priorities.

Where Your NOI Goes Each Month

* Distribution based on current inputs. Actual expenses may vary.

ROI Over Time: Direct Ownership vs REI Capital

* Property return uses a conservative 3.8%–4.2% annual capital appreciation assumption. REI Capital uses a 9% target projection. Returns are not guaranteed.

Deployment Scenario Analysis

Your Down Payment: Direct Ownership vs REI Capital Platform Exposure

Same starting capital. Compare a direct ownership path against passive capital deployment through REI Capital.

Direct ownership (3.8%–4.2% appreciation) REI Capital (9% target)

* "Direct ownership" shows the same down payment growing at the selected 3.8%–4.2% annual capital appreciation rate. "REI Capital" shows the same down payment growing at 9% annual target. Returns are not guaranteed.

Allocation Rationale

Why sophisticated investors choose passive CRE exposure

Direct ownership can be powerful, but it also concentrates capital, time, and execution risk into one asset. Passive CRE exposure helps investors participate in professionally managed real estate strategies while reducing the operational burden of owning the property themselves.

  • Professional underwriting before capital deployment
  • Reduced exposure to single-asset operational demands
  • Access to institutional sourcing and asset management
  • Passive framework built for long-term capital strategy
  • Clearer comparison against direct ownership costs
  • Time-efficient exposure for qualified investors
Investor Materials

A more efficient way to deploy capital

The analysis above is only the starting point. Review the REI Capital investment materials to understand the acquisition strategy, underwriting framework, risk controls, and investor onboarding process behind the 9% target projection.

  • Acquisition strategy & deal flow
  • Underwriting and risk framework
  • Platform team and execution process
  • Investor qualification and next steps
Access Investment Materials

For qualified investors · Private overview · PDF access

Investment Due Diligence For Marshall, TX Income Property

Key questions for informed investment decisions

What is the overall investment potential of Marshall, TX, considering its demographic and economic factors? +
The city's median household income of $32,565, combined with a poverty rate of 23.3% and a health insurance coverage of 80.2%, suggests a relatively stable market with a mix of working-class and employed individuals. The top industries, including Agriculture, Forestry, Fishing & Hunting, & Mining, and Transportation & Warehousing, & Utilities, indicate a diverse economy, while the median property value of $88,500 and median property taxes of $5,142 provide opportunities for affordable investments. Additionally, the average commute time of 18.0 minutes and top commute methods, such as driving alone and carpooling, suggest a relatively convenient and accessible location.
How does the ethnic diversity and industry mix in Marshall, TX, impact the demand for housing and rental properties? +
The city's top ethnicities, including White, Black, and White Non-Hispanic, contribute to a diverse population, which can drive demand for housing and rental properties. The top industries, such as Agriculture, Forestry, Fishing & Hunting, & Mining, and Transportation & Warehousing, & Utilities, also attract a range of workers, from entry-level to skilled professionals, creating a steady demand for housing. Furthermore, the median age of 33.9 and employed population of 10,065 suggest a relatively young and working population, which can support a strong rental market.
What are the implications of the poverty rate and health insurance coverage on the quality of tenants and property management in Marshall, TX? +
The poverty rate of 23.3% and health insurance coverage of 80.2% in Marshall, TX, suggest a working-class market with some employment stability. While the poverty rate may indicate a higher risk of tenant default or late payments, the health insurance coverage suggests that many residents have access to employment benefits, which can improve their financial stability and reliability as tenants. Property managers and investors should consider these factors when selecting tenants and developing rental strategies.
How do the commute times and transportation options in Marshall, TX, affect the quality of life and attractiveness of the area for residents and investors? +
The average commute time of 18.0 minutes in Marshall, TX, is relatively short, indicating a convenient and accessible location. The top commute methods, such as driving alone, carpooling, and working from home, also suggest a range of transportation options, which can improve the quality of life for residents and make the area more attractive to investors. Additionally, the city's diverse economy and industry mix, including Agriculture, Forestry, Fishing & Hunting, & Mining, and Transportation & Warehousing, & Utilities, can provide a range of job opportunities, further enhancing the area's appeal.
What are the key factors investors should consider when evaluating the potential for property appreciation and rental yields in Marshall, TX? +
Investors should consider the median property value of $88,500, median property taxes of $5,142, and homeownership rate of 60.3% when evaluating the potential for property appreciation and rental yields in Marshall, TX. The city's diverse economy, relatively low poverty rate, and high health insurance coverage also suggest a stable market with opportunities for long-term growth. Furthermore, the average commute time, top commute methods, and top industries should be considered when assessing the area's attractiveness and potential for rental income, as these factors can impact the demand for housing and rental properties.
What are some of the best neighborhoods to live in Marshall? +
Some of the best neighborhoods to live in Marshall, TX, are Elysian Fields, Scottsville, Jasper Heights, Bel Air, Wiley College, and City Center. These neighborhoods offer a range of housing options, from affordable to upscale, and are known for their friendly atmosphere and well-kept homes.
What are some fun things to do in Marshall? +
Marshall, TX, has a variety of outdoor pursuits and experiences for all ages and interests. Some popular attractions include the Starr Family Home State Historic Site, Texas & Pacific Railway Museum, Karma Farms, East Texas Baptist University, and Caddo Lake State Park. Visitors can also explore the Harrison County Courthouse, admire the beautiful scenery, and enjoy hiking, fishing, canoeing, and camping.
What is the food scene like in Marshall? +
The food scene in Marshall, TX, is diverse and offers something for everyone. From authentic Southern barbecue joints like Bear Creek Smokehouse and Best Of Texas Barbque to charming country stores and local delicacies, there's a wide range of options. Some popular restaurants include Fugler's Grocery and Market, The Ginocchio, Pazzeria by Pietro's, and La Mexicana Taqueria. There are also plenty of great food trucks and cafes to try.
What are the pros and cons of living in Marshall? +
Living in Marshall, TX, has its pros and cons. Some of the advantages include a peaceful and friendly atmosphere, affordable housing options, and a range of outdoor activities to enjoy. However, some residents have noted that the city can be slow to grow and develop, and there may be limited job opportunities in certain industries. Additionally, some areas of the city may have higher crime rates or older infrastructure. Overall, it's essential to weigh the pros and cons and consider individual priorities and preferences when deciding whether to live in Marshall.
Is Marshall a good place to live? +
Marshall, TX, can be a good place to live for those who value a peaceful and friendly atmosphere, affordable housing, and outdoor activities. While it may not be the best fit for everyone, particularly those looking for a more fast-paced or urban lifestyle, it can be an excellent choice for families, retirees, or individuals who want to escape the hustle and bustle of city life. Ultimately, whether Marshall is a good place to live depends on individual priorities and preferences.

Things Near Marshall, TX

Metro Center Station

0.2 miles

Grand Central Market

0.4 miles

About Marshall

Marshall, TX is a city that tends to have a mix of opportunities and challenges for investors. With a population of 24,173 and a median age of 33.9, the city has a relatively young demographic. The median household income is $32,565, which is lower than the national average, but the city's top industries, including agriculture, transportation, and wholesale trade, provide a stable economic base. However, the 23.3% poverty rate suggests some risk, and the income inequality, with a GINI coefficient of 0.528, indicates a significant wealth gap. On the other hand, the average commute time of 18.0 minutes is relatively short, and the health insurance coverage rate of 80.2% is a positive indicator of the city's quality of life. The city's ethnic diversity, with a mix of White, Black, and White Non-Hispanic populations, also adds to its cultural vibrancy. The median property value of $88,500 and median property taxes of $5,142 make the city's housing market relatively affordable. Overall, investors should carefully consider the city's strengths and weaknesses before making a decision. The city's homeownership rate of 60.3% and employed population of 10,065 are also important factors to consider. With the right strategy, Marshall, TX could be a viable investment opportunity, but it's essential to be aware of the potential challenges and risks involved.

Population 24,173
Median Age 33.90
Avg. Household Income $32,565
Investor Materials

Access the REI Capital investment overview

Review the acquisition strategy, underwriting framework, risk considerations, and investor onboarding process in one private PDF.

Access Investment Materials